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Gift Cards will hit $ 80 billion (ConsumerAffairs.Com on 26th December 2007)
Procrastinators' picks
Among late-season shoppers, flowers, gift baskets, event tickets, and gift cards are among the most popular, with the largest percentage of shoppers still intending to buy from these categories compared to purchases already made.
Procrastinators can rest assured that gift cards are a welcome gift - 62 percent of respondents said they would prefer a gift card to a pre-selected gift.
Gift cards are a great gift; The National Retail Federation estimates that gift card sales will hit nearly $80 billion this year. “We estimate the overall raw volume in gift cards this year to be (US)$80 billion,” a senior analyst for bank cards with the Tower Group, told the E-Commerce Times.
"For the second year now, we have seen a pattern of increased searches on gift cards as Christmas day approaches," says global research at Hitwise. "This year branded credit and charge gift cards dominated top searches as gift givers opted for the most flexibility for their gift recipients."
Talentbeat Inc., leading global IT solution providers catering to leading Retailers and large Merchants, Loyalty Programs have the expertise and proven methodologies to support the growing Gift Card market. Talentbeat Inc., predict that Gift card holders and merchants would need information about the usage, balance, expiry, transaction logs among other at a click of a button. An end-to-end solution provider within the payment industry would be the best choice or partner for managing ‘gift-card’ transactions and Customer Support activities.
Talentbeat Inc. have the eye on ROI… |
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