| Coffee Chain Story
Leading Coffee chain from the North East with several hundred locations and operating for more than 35 years. They provide local flavor to their consumers with a wide variety menu of muffins, pastries, bagels, breakfast sandwiches, gourmet flavored coffees, and frozen beverages. A leading differentiating factor for this coffee chain has been that they get to know their customers so well, they can fill orders as soon as they see their cars in the parking lots.
Business Challenge:
The coffee chain wanted to leverage technology as a vehicle to deliver better service and convenience to its customers. They realized that ongoing success would require a keen awareness of business performance and product management.
The stores needed a POS solution that would provide a fast and reliable gift and loyalty solution without disrupting the checkout speed of busy morning periods. After numerous demonstrations of various POS systems, they selected whizPOS from TalentBeat.
The merchant also recognized TalentBeat as a company that provides solutions which can be customized to suite their growing and evolving needs of their consumer base. With integrated Gift Card solution with iphones and other smart devices and real time loyalty solution the coffee chain clearly saw how this would enable them with growth and better consumer satisfaction.
Solution Gift and Loyalty Cards
The ease of use of whizPOS technology solution made it easy for the merchant to roll out new customer loyalty programs. The marketing group can run loyalty campaigns across the chain and also customize a campaign specific to local event near a store giving the power of both an organization wide consumer loyalty program and local even based promotional campaign.
The whizPay SAAS model makes it more compelling for the stores as they have a fixed monthly cost instead of the traditional per transaction fee. The program has no zero inactivity fees for consumers the platform comes with an online balance inquiry option which again is free for consumers to leverage to check their balances.
Results:
The whizPay gift Card solution provides several benefits to the stores and consumers
- The platform provides state of the art tools for consumers including SMS based interface, smart phone apps, web based consumer portals.
- The stores have a realtime loyalty campaign tool to create and execute campaigns within matter of hours making programs like “Rainy day specials” work effectively
- The fixed monthly costs of the gift card program has provided the chain approximately 55% cost savings
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